Reflex is an established art gallery representing over 25 internationally renowned contemporary artists, including Nobuyoshi Araki, Harland Miller, David LaChapelle, Todd Hido, Daido Moriyama, Iris Schomaker, Keith Coventry, Marcus Harvey and Ichwan Noor.
Reflex was founded by Ria and Lex Daniëls in 1986, initially representing artists from the Cobra movement, followed by the Nouveau Realists and Fluxus. Cobra's publication, Reflex, inspired the gallery's name.
In 2003, Alex Daniëls Jr. opened a second branch of the gallery, focusing predominantly on the primary market with contemporary and internationally relevant art. Eventually, the gallery moved entirely to its current premises, where it hosts a minimum of six solo shows and group exhibitions a year. Reflex continues to operate in the secondary market, sourcing exclusive works for private and corporate art collections.
Over the years, Reflex has developed a strong publishing tradition - once ignited by Cobra's ambition to merge publishing and art - resulting in high quality limited editions, prints and monographs, often published alongside exhibitions. Reflex is honoured to have collaborated on publications with the eclectic likes of Wim van Sinderen, Wim Pijbes, Marilyn Manson, Matthias Harder, Marcel Feil, Erik Kessels, Hari Kunzru and Sir Norman Rosenthal.
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